Portfolio

Below are just a few examples of programs administered by Marketing Resources. Click on the links below to view project details.

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	Dickies Worker of the Year Essay Contest
	Sport Beans Focus Bike Sweepstakes Jelly Belly asked MRI to help them develop this interactive promotion. Together we developed a sweepstakes with an instant win game overlay.
	Blue Diamond Swing for the Islands Blue Diamond wanted to create a buzz-worthy and impactful promotion to take advantage of their sponsorship as the Official Snack Nut of the Ladies Professional Golf Association (LPGA).
	Fisher + 4 Recipe Contest Fisher Nuts was looking to create further awareness of its' "Simply Brilliant" campaign and drive incremental sales by challenging at-home cooks and bakers to include nuts in their recipes.
	Giada Taste Tour of Rome Pyrex wanted to develop a promotion that would generate industry buzz, move product off the shelves and take advantage of their partnership with celebrity chef Giada De Laurentiis.
	Arnold Sandwich Challenge Arnold Bread wanted to drive trial and awareness of their products. Their PR firm and advertising agency co-developed a comprehensive marketing campaign that included a promotional contest. They needed someone to program and launch the promotional microsite in a very short time frame.
	Blue Diamond Football Nut Promotion Online and IVR (800#) instant win game & sweepstakes
	Plug and Play Rewards (Sales Incentive Program) Lambert Kay was so pleased with the results, plans for the 2009 program are already in place. Participation is up 20%, and customer service requests are down by 90%.
	SoBe No Fear (On Pack Unique Code Promotion) The promotion successfully drove consumers to the SOBENOFEAR.com website and resulted in all prizes being awarded.
	Pepsi Hy-Vee (Instant Win Bar Code Promotion) 28,681,933 game pieces were entered into the market, with prizes being awarded and increased excitement for the triathlon event.
	Pigskin Payoff (Instant Win Promotion) Each Smokey Bones location distributed approximately 1,200 game pieces per day, which indicates an increase in total guest volume by almost 2%.
	LUKOIL Redeveloped the promotion into four separate promotions based on region/theme park.
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